This is a fantastic infographic on the strategies of every successful business-to-business (B2B模式) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel.
只是 做 B2B在线营销不会最大化成功，您的网站也不会神奇地产生新业务，因为它在那里而且看起来不错。 您需要正确的策略来吸引访问者并将其转换为客户。 B2B在线营销和潜在客户生成程序包含许多活动部件，因此我们设计了此信息图以帮助您可视化组件和整个过程。蒂姆·阿西莫斯（Tim Asimos），Circle Studio
One area that I believe could utilize some additional strategy is the Content Marketing arena. While it’s essential to provide answers, much more can be done to increase the overall trust and authority of the brand online. Try to look at your content dimensionally… what do prospects need help with? What do customers want? What’s your differentiation in the industry? How can your content help your employees? Your investors or potential investors?
Thought leadership interviews and articles in leading industry publications can build awareness and position the company as a leader in your industry. Reviews and social interaction can increase both visibility and trust of the brand throughout. Not just content on your site matters – it’s also distributed and promoted content on other sites where the audience you wish to reach is already established.