营销书籍

眼睛有一个拼写检查器

我刚读完 Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling, by David Wolman.

You may not know what orthography and etymology are, and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel better about my skills. There are millions of words in the English language, but the average high school graduate knows about 60,000. The fact is that most of us don’t have a clue what the majority of words are in our language!

Ours is a phonetically incorrect language and a nearly impossible language to learn. Some folks believe that misspelling is a sign of ignorance, but Shakespeare himself used to invent and misspell words as he saw fit. He felt letters and words were like clay to a sculptor. Imagine if I made up my own redunculous words on this blog, folks would belittle me (right before leaving).

迈入新的千年时,我们发现自己说的是与技术有关的单词,这些单词可能永远不会出现在任何形式的词典中……甚至词典出版商也无法就其成败与否达成一致。

如果您不相信我们正在发明新词,那么您只需回顾一下时间, OK…。 还是那个 …还是那 奥尔科尔特 or 奥勒·库瑞克. Just think, your grandchildren may have a part of their daily conversations, rofl, lmao, asap, lol, or ttfn.

不相信吗? 这个词怎么样 水肺, which used to be an acronym for Self-Contained Underwater Breathing Apparatus. How about Blog, which less than a decade ago was Web log! With the word has come blogger, blogged, blogging, and blogware. It’s a fairly exciting time as well because many of the words,

首字母缩写词, or short codes that are being generated online today are used internationally.

It’s interesting how advertising and marketing need not follow the rules of orthography. We’ve got companies like Google, things like the iPhone, and products like Twitter that are all fully acceptable – yet we have very little tolerance for accidental misspellings in our own content. I think it’s fascinating.

谢天谢地,我们仍然可以依靠拼写检查!

眼睛有拼写的支票,
我的豌豆海来了。
李飞机标志着我的四个
牛排小姐我可以结海。
击中码头并打个字
重四两说
天气的眼睛写错了全部
它直接告诉我一个体重。

I’d encourage you to pick up a copy of the book; it’s a fascinating walk through history. David keeps the reading very light. Even more entertaining is that he narrates all of the origins of English as he visits the places where they were transformed. It’s a 读得好!

Douglas Karr

Douglas Karr 首席营销官是 开放洞察 和创始人 Martech Zone。 道格拉斯帮助了数十家成功的 MarTech 初创公司,协助进行了超过 5 亿美元的 MarTech 收购和投资尽职调查,并继续协助公司实施和自动化其销售和营销策略。 道格拉斯是国际公认的数字化转型和 MarTech 专家和演讲者。 道格拉斯还是一本傻瓜指南和一本商业领导力书籍的出版作者。

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